Operational Plan Essay Example | Topics and Well Written Essays - 3000 words

Operational Plan - Essay Example The name of the company selected for this report is Herbal Tea. The company belongs to the beverage industry and sub-industry, which is non-alcoholic beverages and serves herbal tea brands such as, green tea and organic tea. The overall business of Herbal Tea will include sourcing, manufacturing, packaging, distribution and marketing of Herbal Tea products. Organisation size: During launch of the company, size of the organization is expected to be 500, including executive and non-executive board of directors. However, with expansion of operations, Herbal Tea is expected to double its business size in five years time. Services and products offered: The major products of Herbal Tea will include branded green tea, organic tea, exported tea and exclusive red tea. All these brands will be available in several product variants differing in flavor and herbal properties. The brands of Herbal Tea will also be distinguished in terms of their health benefits. Besides above product offerings, Herbal Tea will also provide online consultation for health-enthusiastic customers. â€Å"To source, distribute and promote best quality Herbal Tea with continuous commitment of incorporating sustainable and ethical development and growth, increasing value to stakeholder as well as promoting corporate practices that respects and protects the Earth and environment in the best manner.† Herbal Tea believes in conducting business in a manner, which is both planet and people friendly. The company will give critical importance to corporate social responsibility and environmental activities will be at the core of Herbal Tea strategy, apart from providing high quality tea. Herbal tea is committed to provide natural and healthy variants of tea, which are affordable and accessible to target customers. The health and overall well-being of consumers is main priority of Herbal Tea and every decision