The Impact of Corporate Social Responsibility

Question: Discuss about the Impact of Corporate Social Responsibility. Answer: Introduction: In recent times, the CSR (Corporate Social Responsibility) has evolved as a critical and important organizational function (Mulyadi Anwar, 2012). However, the businesses are not sure if the focus on CSR activities can really increase the profitability of firms (Khojastehpour johns, 2014). The large organizations in Australia have found it difficult to obtain a balance between the core function of the organization (profitability) and the secondary function of the organization, Corporate Social Responsibility (Yang, 2013). It would be interesting to study if the focus on CSR activities can really improve the profitability of the large firms. Research Aim and Objectives The research would have the aim to establish the relationship between the corporate social responsibility and the profitability of the large, multinational organizations in Australia. The specific objectives of this research work can be discussed as: 1. To establish the relationship between the corporate social responsibility and the profitability of the large, multinational organizations in Australia 2. To research the ways large firms can use CSR function to improve the profitability of the multinational firms in Australia Research Methodology This research work would be based on mix methods of research. This research work would be a two-phased research work. The two phases of the research would be primary research and secondary research. The research would be an exploratory research that would explore the relationship between the corporate social responsibility and the profitability of the large, multinational organizations in Australia. The primary and secondary research methods that would be used in the research can be discussed as. Primary research methods The primary research methods would be based on the online questionnaire. An online survey would be created to collect data from respondents. A random sampling method would be used to collect data. The online survey would have little but useful collection. The survey would have maximum of 10 close ended questions so that the respondents can answer these questions easily (Blumberg Cooper, 2014). Secondary research methods The secondary research would be completed with a thorough literature review. There are various studies and researches in the literature about this topic. The literature review would be done to explore the existing literature to establish the relationship between the corporate social responsibility and the profitability of the large, multinational organizations in Australia (Harrison, 2013). The secondary methods of research, for this research, would be mainly qualitative in nature. For the literature review, the peer-reviewed journals would be used. A lot of information is available on Internet that would be used to do the literature review. The incredible websites like the personal opinions page and blogs would not be used as part of literature review. Data collection and analysis The data collection would be both quantitative and qualitative in nature. The quantitative data would be collected through online survey and the qualitative data would be collected through secondary research. The data collection would happen through the data collection tools like Microsoft Excel (Saunders Lewis, 2014). The tables and spreadsheets would be used to record and to collect the data. The data analysis would be the nest phase of the research. The data analysis would be done through the statistical tools like SPSS. The simpler tools like Microsoft Excel and Microsoft Word could also be used for the purpose of data analysis. Once the data analysis is done, the next part would be to make the research report. References Blumberg, B. F., Cooper, D. R., Schindler, P. S. (2014).Business research methods. McGraw-hill education. Harrison, R. L. (2013). Using mixed methods designs in the Journal of Business Research, 19902010.Journal of Business Research,66(11), 2153-2162. Khojastehpour, M., Johns, R. (2014). The effect of environmental CSR issues on corporate/brand reputation and corporate profitability.European Business Review,26(4), 330-339. Mulyadi, M. S., Anwar, Y. (2012). Impact of corporate social responsibility toward firm value and profitability.The Business Review, Cambridge,19(2), 316-322. Saunders, M. N., Lewis, P. (2014).Doing research in business and management: An essential guide to planning your project. Pearson Higher Ed. Yang, Y. L. (2013). Efficiency Evaluation and its Determinants of Corporate Social Responsibility Companies.